Pr. Imene Trabelsi Trigui (PhD from Université d’Auvergne-France) is an Associate Professor in Marketing (Maître de Conférences, HDR) Specialized in Olive Oil and Agrifood Marketing. She is the Director of the Marketing Research Laboratory at University of Sfax (TUNISIA) and an expert & Consultant at INNOVIC Trading & Consulting Company. She is also a Panel Judge at London International Olive Oil Competitons (Marketing Design Award-LIOOC)
She is accompanying and assisting different companies in developing their branding and Marketing design strategies, promoting their international positioning through innovative and Digital Maketing tools thanks to technological advanced tools such as Artificial Intelligence, Chatbots and VR/AR.
She is Collaborating with companies by defining Effective Digital and Communication Marketing Strategies aiming at enhancing their notoriety and image all over the world
She is teaching in Economics and Management Sciences Faculty of Sfax (TUNISIA) with over 20 years of experience providing thorough and skillful support to Students and researchers through university different levels (License, Master and Doctorate). She is supervising many PhD students dealing with interesting marketing topics and publishing many papers in international scientific journals